HYBE, the powerhouse behind K-pop sensations like BTS and NewJeans, has unveiled its latest venture: a new girl group named TUIDE. This announcement marks a strategic move by the company to strengthen its multi-label ecosystem as K-pop continues to evolve globally. The group is set to debut in the second half of 2026 under ABD, a label dedicated to girl-group production. This is a significant departure from HYBE's recent projects, which have been assembled through public contests or survival shows. TUIDE's formation within ABD under the leadership of Han Sung Soo, the founder of PLEDIS Entertainment, signifies a return to a more traditional approach to group production. Han's expertise in producing groups like SEVENTEEN and After School promises a strong foundation for TUIDE's musical and conceptual development. The group's name, TUIDE, is a clever play on words, hinting at the label's unconventional, flexible, and playful approach to music. This philosophy is further emphasized by the label's name, ABD, which stands for "A Bold Dream." The launch of ABD and TUIDE comes at a time when HYBE is actively expanding its global reach. The company has been holding nationwide auditions in India through HYBE India, targeting aspiring performers across 10 cities. This move is part of HYBE's "multi-home, multi-genre" strategy, as evidenced by its joint venture with Universal Music Group's Geffen Records, which produced KATSEYE. The success of KATSEYE, with over 32 million monthly listeners on Spotify, has further fueled HYBE's confidence in its overseas push. The company's recent commercial results from its female acts, such as LE SSERAFIM and ILLIT, have also been impressive, with their EPs and singles charting on Billboard's Top Album Sales and Hot 100 charts. However, the full lineup of TUIDE remains a mystery, and the label has not set a debut date beyond the second half of 2026. This air of mystery adds to the excitement surrounding TUIDE's debut, leaving fans eagerly anticipating the group's first steps into the K-pop arena. As HYBE continues to innovate and expand its global presence, TUIDE is poised to become another flagship group, contributing to the company's rich musical tapestry and further solidifying its position as a leading force in the K-pop industry.
